how to make money with adsense

Everyone who is anyone in the SEO world will tell you that getting anchored links back to the pages of your web properties is the number one most important thing you can do to give a boost to your search engine results. And if you want to make money blogging then you are going to have to get high up on those search engines to generate plenty of targeted traffic.

The problem is trying to figure out how to convince web masters in your chosen niche to pass on some of their precious Google juice with a back link to you sites. Many Internet Marketers get round this problem by creating a huge Internet presence by building hundreds for websites and blogs for themselves which they can use to pass the juice whenever they need it.

This concept is known as blog farming and the idea is that your build many, many sites that you get indexed in Google and feed with many junky backlinks in order to inject them with some of the magical Google juice so that whenever you need link to your main money properties you can simply harvest them from your farm.

Blog farming is something I’ve never touched because Google sees it as gaming the system and if they catch you they will do everything in their power to take down your farm and all your hard work will vanish instantly, not a pretty thought. This is not to say that building a blog farm isn’t worth the effort if you know what you are doing and can hide your tracks. I just don’t have the skills or patience to make something this intricate with the knowledge that it could all end in tears. If you want to play in the time though and are willing to take the risk its something you might want to look into.

I like to stick to more white ( or maybe that should be gray ) hat methods of pushing my sites up the SERPs such as link exchanging. This is one of the best ways in which you get better results in Google and you should start communicating with others who operate in similar niches to see if you can work out a way to build some link exchanges. Remember, 3 way link exchanges are better and make sure you use varied, relevant anchor text.

Another method of getting backlinks which can work wonders especially in the beginning when creating a new site is to post articles on an article directory or three. Directories such as Ezinearticles, Hubpages, Squidoo and Infobarrel are desperate for content to fill up their sites. Provide them with these interesting articles and they will give you a couple of links which you can use for your own purposes and because these sites have authority in the eyes of Google some of their precious juice will be passed along to you.

The difference between those that get the search engine results they need to make the money they want and those that fall by the wayside is in the quantity and quality of the backlinks they manage to build. Get creative and spend more time on building the links than any other part of your make money online business and eventually you will start to reap the rewards.

Today I’m going to continue talking about the same subject I’ve been blogging about for the last couple of days, namely how to get backlinks. I’m going to change track a little though and look more in depth at why we need backlinks in the first place and their important to search engine optimization.

Why Do We Need To Get Backlinks?

If you’re trying to make money online then you need to either get traffic to whatever it is your trying to sell, or sell traffic to someone else that has a product or service they’re selling. If you’re attempting to make money with Adsense then you are basically just a middle man funneling traffic to other people with a product that needs buyers. So in the Internet marketing world traffic is money and those who have the most traffic are generally making the most money.

You might be struggling to see what relevance this has to the topic on hand but to get the most web site traffic we need to get our sites as high up on Google as possible because Google is the big boss when it comes to controlling Internet traffic. We need to convince the world’s best search engine that we are worthy of their respect in order that they will send us a nice steady stream of visitors for us to convert into cash in whatever way we choose. This is the game know as search engine optimization.

The battle to get to the top of Google is like a giant popularity contest where the most popular site gets to sit at the top of the Google castle and scoop up 40% of the traffic for a particular keyword. Backlinks are the key to the popularity contest in that they are the way that we collect votes in our favor from the rest of the Internet community. When someone with another blog or website links to your site they’re telling Google that they think you’re one of the coolest kids in school. Collect the most votes and Google is going to start taking notice of your site and send you to the top of the SERPs.

Another, equally important aspect of backlinks is their ability to signal to Google what your site is about. For example if I link to this site with the text Make Money Online than Google knows that this is a site about making money online and will take that into consideration when deciding where to put me in the search engines.

The words you use to link to your site is known as anchor text and its vitally important if you are to make the most of your backlinks that you take so much effort to find. A mistake that many beginners make when they are building backlinks to their domains is to use anchor text that bares no relation to the subject covered in the site.

If you leave comments in blogs for a backlink with your name as an anchor link what are you telling the search engines about your site that is of any value? Do you want Google to rank you highly for the word “George” or “Susan”? Probably not! At the same time using anchor text such as “click here” as a link to your site at the end of articles is a waste of your energy.

When getting friends to link back to this site I will get them to use anchor text such as “Make Money With Adsense”, “Make Money Online” and “Adsense Make Money” because thats one of the best ways to let the search engines know what subjects I’m covering. Hopefully it will also let them know that my site is respected for the content that covers that topic though if you’ve read much of my content you’ll realise that the respect is misplaced, but that’s another story.

So get into the habit of having all your back links to be keyword rich anchor text that is related to you blog. On that point make sure you mix the anchor text up or you might be penalized for Google bombing.

What Is Google Bombing?

Google bombing is a method of manipulating the search engine results by using a specific keyword relentlessly as your anchor text in order to get ranked highly for that word or phrase. Google has cottoned on to this practice and now punishes sites whose anchor text links look unnatural. The remedy for this is to vary your anchor text between a large number of related keywords for which you would like your site to rank. This is the reason that I don’t always use one specific keyword such as “make money with google” in the resource box of any articles I write.

Now you know the importance of being able to get links and making sure your anchor text backlinks are relevant to the subject of your content to further your SEO efforts. Next time I’m going to talk about another element of your links that is important and how to get yourself the very best quality backlinks available.

When you talk to many so-called Search Engine Optimization experts they will talk endlessly about the importance that “on-page” elements have to your place on the SERPS. The reasons for this are that most SEO “experts” aren’t that great at what they do, on-page Seo is easy, and it doesn’t take up too much time. Because of this it can be a nice little earner from a client that doesn’t know any better.

What really matters in the battle for good search engine rankings is off page optimization. After all, good on-page work only tells Google that you can optimize a web page. But get a barrow load of sites from all over the Internet pointing to your domain and Google is going to really sit up an take notice, believing that the information or service you provide must be of value.

So, to get your website further up the search engine results pages you need to find ways to get backlinks that are of a good quality to your pages. This is definitely something that is easier said than done but it is imperative to your success if your aim is to make money online.

Next post I’m going to talk about the best ways to get backlinks that will make a real difference to your search engine rankings.

How do we go about getting backlinks to our websites?

There are a few ways to get backlinks to your site, the traditional way and the method that is preferred by Google is to build a site that is so awesome that people all over the Internet will love your content so much that they will link to your pages. This technique has the main advantages of being free but it also rocks due to the fact that you don’t have to do the backlink building work yourself. Unfortunately it does rely on you creating a place on the Web that’s so good that links to it appear by magic and this is an extremely difficult, time-consuming task.

Option number two in the backlinking toolbox is to get out there and beg, steal and borrow links from wherever you see the opportunity. The most popular and successful ways to do this are as follows:

Article Marketing

Article marketing is a very simple way to get some links which only costs a little of your time. Sign up for an account with an article publication site such as Ezine Articles and they will allow you to publish a short article on your chosen subject with a couple of links back to your own site.

Set up some free blogs

There are a huge number of sites out there who will give your own free space on the Internet where you can publish your own content. Publish a blog with a few short articles on it, get it indexed by Google and you can use it to get free links back to your money sites. The best place to get started with this method is at Blogger.com which is Google’s own free blogging platform.

Create Hubpages

Hubpages.com is another place where you can publish your own content and get backlinks to your sites. With their easy to use system you can quickly get content up on their server and use it to build links. Hubpages has an advantage over other options such as blogger blogs and squidoo due to the fact that they are held in high regard by Google, at least for now. Because of this, links from the hubpages domain can be a real powerful force in improving your own domains in the eyes of Google.

Link Exchanges

Creating loads of original content to fill up blogger blogs, hubpages and article directories can be a tough job so it can help to have other weapons in your arsenal which aren’t so draining. One way to get great links from quality sites is to email fellow bloggers in your niches and ask if they would be willing to place a link to your site in exchange for one to theirs.

Buying links

This is a big one that pretty much everyone in the super competitive niches such as loans and credit cards seems to use. Google have serious problems with this one for obvious reasons. If you buy a link you’re basically faking your popularity and manipulating the search engine results. Its not something I have ever done due to the fact that I don’t know enough about it, but I’d advise anyone who doesn’t know what they are doing to stay well clear. Get caught doing this and your site is in danger of getting deindexed from Google.

If your sites aren’t ranking as well as you would like then you are going to have to work on getting more backlinks. Its not a glamorous job and quite frankly its a pain in the arse much of the time but building links will make a world of difference to the amount of traffic you get.

There are a few other ways to get links that make things a bit easier but I’ll go into them more in a future post.